Enterprise social networking adoption and strategy for multinationals

Email usage for both consumers and businesses continues to increase globally, but the growth rate is being outstripped by the increase in usage of social networking tools. The effectiveness of email as a communication tool has been questioned for several years by a number of high-profile organisations and thought-leaders. Is the need to enable collaboration amongst globally dispersed teams forcing multinationals to look beyond email and instant messaging and assess the benefits of enterprise social networking tools?