Barometer of the new consumer trends 2018

In the rapidly changing world of retail (digitization, pure players competition, generalization of multichannel paths, etc.), Wavestone wants to shed light on new consumer trends with this barometer.

With this in mind, we have produced a series of 3 graphics around the following themes:

Part 1: Purchasing Behavior in Stores vs. Online

Part 2: The Purchasing Experience

Part 3: Customer Relationship and After-Purchase Behaviors

These graphics come from a consumer study based on a rigorous methodology:

• More than 1,000 people surveyed representative of the French consumer population
• More than 40 questions asked
• Multiple topics covered: Point of Sale / Digitalization / Connected Objects / Consumer Information / Loyalty / Purchase Criteria / Omni channels / Customization / Corporate Social Responsibility / Mobility / Social Networks / Communication / Satisfaction / Promotion / Customer Support / After-sales / Transparency / Payment / Customer journey

[This publication was produced with the contributions of Cécile Morgado, Emmanuelle Begue, Thomas Breton and Elise Majenski.]