Context
As the company plans to significantly expand its offer, – its goal is to increase high-speed traffic volume from 5 to 25% by 2020 – Ouigo has decided to modernize its central ticket reservation system.
The decision focuses on two goals:
- Improve sales responsiveness and reliability: bring new offers to the market faster, facilitate opening of new lines, price flexibility, etc.;
- Reduce costs of offer distribution by striving for a “low-cost” operator economic model.
Challenges
Wavestone was involved in the project’s various aspects, in conjunction with Ouigo’s IT and core business teams, and its different partners:
- Support in the project’s operational and strategic steering;
- Support in the new reservation system’s design and parameters (SQILLS and “S3 Passenger”);
- Support in restructuring or reconnecting direct and indirect sales channels;
- Organization and steering of the switchover to the new system, focusing on technical and organizational aspects;
- Reengineering of core business processes based on the new solution: offer management, pricing and revenue management, customer relations, operations, finance, etc.;
- Change management and training of all teams concerned by the project.
Answers and key factors
The system migration allows Ouigo to increase its offer by opening new lines. It is a further achievement to modernize SNCF’s IT distribution system.
