Background
In 2015, against a backdrop of expanding activity and the opening up of the domestic market (following the Macron Act), Ouibus saw the need to set up a new retail system tailored to the needs of the long-distance bus market. As a result, it took the decision to migrate its distribution system from a Navitaire solution to SQILLS’s “S3 Passenger” solution.
This choice was driven by two main aims:
- A desire to improve Ouibus’s responsiveness and commercial performance: the acceleration of time to market for new offerings, greater flexibility on pricing, etc
- A need to reduce the retail cost element of Ouibus’s offering
Challenges
Wavestone was involved in all aspects of this international project, working closely with Ouibus’s IT team and business units, as well as SQILLS—the solution’s supplier. The work consisted of:
- A complete overhaul of the retail system and associated sales channels (online B2C sales, physical points of sale, retail partners, etc.)
- The organization and oversight of the switchover from Navitaire to SQILLS—both the technical and business-related aspects
- Redesign of the business processes around the new solution: offer management, pricing/revenue management, customer relations, operations, reporting, etc.
- Change management and training for all the teams affected by the change
Responses and key success factors
The new system allowed Ouibus to revive commercial projects improving the Ouibus offer and thus enabling it to remain very competitive.
