Mobile, through its implied simplicity, transparency, autonomy, immediacy and personalization, is one of the main transformation driver which will disrupt the retail banking industry more than any other trigger before.
In collaboration with EFMA, Wavestone aims at designing the future outlines of mobile banking through 6 pillars covering all features of a bank. This intermediate report presents the study’s results on the most customer-centric ones : customer targets, acquisition strategy and customer experience. The next step of the study, covering the operating model, the profitability and the security and regulatory will be released progressively, pillar per pillar, before being synthetized within a global report.
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