Social media in financial services – a key channel to market

Social media has exploded over the last 10 years, with the emergence of Facebook, LinkedIn, Twitter, YouTube and others. It took the telephone 89 years to reach 150 million users, but Facebook achieved this in just 5. Traditionally, social media channels have been used for social networking, however corporate organisations have been adopting an increasingly large social media presence. Interestingly, the financial services sector was a slow starter in this area with organisations reluctant to use this constantly evolving channel as a means of customer interaction. How is Social Media in financial services a key channel to the market? Find out more in the insight.