Benjamin Thomas Luto

For the companies who are in the unfortunate position of recovering from a crisis, the communications strategy can make or break the response. This is true both through the crisis itself and the outside view that emerges as a result of your communications. When a cybersecurity incident occurs, it is critical to have a well-defined crisis communication strategy in place – as if it done well – such a strategy can be the difference between the business continuing to be seen as a trusted partner, retailer or provider and not.