Background
The next digital revolution will be underpinned by connected objects. Many companies are investing massively in this segment in a bid to adopt a proactive stance vis-à-vis the GAFA heavyweights (Google, Apple, Facebook and Amazon). The challenge here involves rethinking the value chain, and enhancing the value of client data in order to personalize customer paths and the services of the future.
Challenges
The challenge is to structure, design and launch this new marketing entity in less than a year with an all-digital solution (innovative client-data sensors, maximized self-service, Cloud-hosting, objects connected over Internet, etc). Within this context, Wavestone has helped the client address the following challenges:
- Fine-tune its value proposition;
- Define its business services (underpinned by Big data);
- Meet the challenges of an ambitious business plan (by designing a fully secured Cloud and advising in the choice and implementation of IS building blocks – digital channels, Customer Relation Management, etc.);
- Launch a mass-market offering.
Responses & key success factors
Thanks to Wavestone’s multidisciplinary team, the client benefited from:
- The complementarity of Wavestone’s sector-specific, functional and technical skills; a guarantee for meeting the global challenge and ensuring the success of this transformation project, from the strategic vision stage to the deployment monitoring;
- A tried and tested approach to digital transformation projects, both at business and technical-innovation levels.
