Marketing expense optimization
In a digital age, the question remains: which channels should brands be investing in to drive notoriety, engagement and sales?
The art of decision-making
“Decisions are always made in committees with an odd number of people, and three people is already too many,” Marshal Foch once said about decision-making…
Crisis management exercises: why, how and who?
Today, more than ever, organizations are exposed to multiple risk factors, both internal and external. Recent events show us the extent to which managing crises is both sensitive and complex…
Thomas Pierret