Modern hype would suggest that if you don’t have a ‘cloud strategy’ already in place and you are not already planning on migrating the bulk of your applications to ‘the cloud’ then your company is certain to be left behind by the competition. Cutting through the hype, there is one key thing that needs to be remembered: cloud computing is just one of several options available for the execution of your IT strategy and objectives. It is not the be all and end all of enterprise IT. Why? Because large organisations will never migrate all their applications from their data centres to the cloud.